We've worked with Johnny since the early 90's, helping him build his brand and watching his business grow. We've also seen Johnny go from high street butcher to demonstrations at food events and you'll now be more likely to see him in the company of Tom Kerridge and Levi Roots.
Johnny's latest venture is to launch The Snobby Butcher bistro in his already popular Butchers shop in Sherwood, Nottingham. He has worked hard to create a brand that reflects his knowledge of organic, locally-sourced meat and wanted to make sure his new undertaking showcased everything he loves about food.
To make sure Johnny's personality was incorporated into his brand we had to come up with something that reflected his knowledge and experience whilst also creating a fun twist to his brand.
Having worked with Johnny for so many years, extending his brand for his new venture was the perfect opportunity to help him take his talent and creativity from the butcher'' also came up with a bold and exciting menu design for his new bistro range, which includes a hearty breakfast, lunch and evening dishes.
To create a menu design concept that matched the contemporary dishes and décor, we used laser-cut design on wood for a simple and durable clipboard which gave an authentic feel to the design of Johnny's menu.
From design concept to shop front, we have taken Johnny's brand to the next level through bold exterior signage showcasing his award-winning reputation and eye-catching Snobby Butcher logo. Further work on promotional items in the lead-up to his opening, and for the night itself, has created a buzz around his new endeavour in Nottingham which will officially open on 14 May.