Darren Woolley

May 31st, 2019 in
Design & Print

The 12th edition of the Cricket World Cup is upon us and this year it could be coming to a cricket ground near you as England and Wales host the ICC Cup over 6 match-filled weeks starting Thursday 30th May. Despite England never quite cinching the winning title, we've hosted four times, starting with the first ever Cup in 1975, and this year 11 grounds across the nation including Nottingham's own Trent Bridge will witness the world's best cricketers battle it out for the title currently held by 2015's winners, Australia. 

However, it's not only a new host that gets chosen every four years. Once you've been selected as a hosting nation the next challenge you face is choosing an eye-catching logo that represents your country's culture, bold colours and the excitement of cricket. So with so much going on we decided to take a look at logos of World-Cups past...


1975 - 1983

This period saw three World Cups consecutively hosted in England with eight countries fighting for the title of world champion. As the main sponsor was the Prudential Assurance Company, the Prudential Cup was the official name for the tournament which saw eight countries come to fight for the title of world champions. As well as the host nation, number of teams and main sponsor staying the same, the logo remained almost identical throughout the eight years.

The global imagery merged with the cricket ball highlighted the global and diverse nature of the competition, and how the game of cricket united different nations and people across the world in this exciting tournament. The simple and strong lines kept the logo clean and bold, with only the change in years indicating that it was a new tournament. 

This worked well as a start to the tournament and tradition, yet after three World Cups in England and only one Runners-Up trophy in the bag for the country, it was time to pass the torch on and India and Pakistan were ready to change things around. 



This year the World Cup was held in India and Pakistan and they not only made a complete change to the logo but it was also rebranded the Reliance Cup due to new sponsorship by Reliance Textiles. This was particularly relevant as it was Reliance who championed the mascot 'Dovey' who featured in the logo and heavily throughout their publicity for the World Cup. In the logo 'Dovey' has donned cricket gear, leans casually upon a cricket bat and spins a ball atop its wing, symbolising the peace that cricket brought between the competing nations.



After another sponsorship and location change, 1992 saw the Benson & Hedges Cup travel down under to Australia and New Zealand for the global tournament. This was also the first time there had been 9 teams and the second time in a row that England just missed out on the trophy to place official Runners Up. 

This year also saw one of the most popular logos from all the tournaments to date, perhaps due to the simple but bold design with striking colours that worked well with the white kit. Again, there is global imagery to represent all nations coming together to compete and is used with the lines of bright colours that evoke the speed and excitement of the bowl in cricket.



We travel east for the sixth World Cup, that year named the Wills Cup, which took place in India, Pakistan and Sri Lanka. This year's logo took a cue from the previous tournament's popular use of bright colours, however fails to nail the minimalistic appeal with a fairly generic colour wheel surrounding the outline of a cricket player. It's admittedly not evoking the feelings of international unity and competition as well as previous years, but is still a colourful attempt, and marked Sri Lanka's first win and a record 12 teams participating.



With the 21-st century fast approaching England stepped up again as host, and the first ICC Cricket World Cup was held. The logo featured a fluid and colourful line drawing of Indian bowler Debashish Mohanty, whose tall and lanky frame teamed with his fast-paced bowling action inspired the logo designers to get creative. The depiction of the action and agility of cricket coupled with the hand-drawn font of England 99 creates a youthful and refreshing feel to the game, something that was missing in the previous Wills Cup logo.



The second ICC Cricket World Cup kicked off in South Africa, Zimbabwe and Kenya and this year 14 teams were fighting it out for Australia's 1999 title. The logo this year was simple but evoked a strong feeling of African culture with bold zebra stripes and a contrasting orange eye that challenges the viewer, making cricket seem more daring and exciting than ever. Australia retained their title and India came up in second, with England unfortunately not even getting past the group stages.



The largest tournament to date featured 16 countries and took place in the West Indies with Austrailia winning their fourth title. This year's logo had fun with its bold use of colour and it cleverly combined strong Caribbean imagery with cricket, having a bat double as a palm tree trunk and a coconut-like cricket ball. The wiggling lines evoke the movement of cricket, along with the brightly coloured red player seemingly running for the wicket (or the trees) to create a dynamic and vibrant feel. 



Back to India, Sri Lanka and Bangladesh for 2011's tournament which saw 14 teams play to the eventual home triumph of India, with Sri Lanka succeeding as runners up. This year the ICC decided that the logo design was going out for competition with several companies invited to submit their own entries. The Australian firm Witekite created a winner by using a bright blend of colours and figures in the shape of a cricket ball to demonstrate how cricket unites people from all across the world. 

It is slightly reminiscent of the popular Benson & Hedges '92 logo but with a more contemporary feel, and a few more colours...



The fifth ICC World Cup was back in Australia and New Zealand and saw different companies all over the world asked to present their designs in an effort to combine cricket, culture and colour in an outstanding logo. Australian firm FutureBrand commissioned the Jumbana Group/Balarinji to combine Australian and New Zealand cultural motifs 

The result is a riot of colour, lines, swirls and dots that evoke the different cultural identities of the two indigenous countries, and also show the fluid, fast-paced nature of cricket in the shape of a player hitting his ball. The chunky typeface used in the text is contemporary and adds to the feeling of pieces coming and fitting together for this momentous event that saw hosts Australia win, and New Zealand take runners up.



This year's logo is somewhat less colourful than previous years, and focuses on the trophy imagery as opposed to that of the players or the game. The understated silver and pink colour scheme suggest to a more focused tournament, and with only 10 teams there will be plenty of hopefuls who believe that this year England can pull it together on their home turf and finally win the Cricket World Cup. It's been 27 years since we even placed as Runners-up so if our logo is anything to go by, our eye is on the trophy.  

This year Nottingham is also taking the stage with the Trent Bridge ground hosting five games, starting with West Indies v. Pakistan on 31 May, and with England gracing the legendary ground against Pakistan on 3 June. Thankfully England have a good track record at Trent Bridge having won both their previous World Cup games at the venue, against New Zealand in 1975 and Zimbabwe in 1999. 

So, with hope, a prayer and some good games of cricket the title could finally come home.

DW Design and Cricket

Not only are we excited for this years World Cup, but as we look back at logos we're looking back at some of the work we've previously done in the world of wickets! We've pulled our favourite from the archive and this week it's the Official West Indies Team Print for their 1995 England Tour. We created the original and detailed illustrations of the team which were proudly sponsored by Sandals.


24 years on and they're back in England to compete for this years title and with their last World Cup victory edging on 40 years ago it's all to play for in the West Indies v. England on the 14th June. 

We've also ventured into the world of web design with cricket, creating a bold and bespoke website for Nottinghamshire's own Ellie Bradbury: http://www.elliebradbury.co.uk/ 

 To see more of our illustration work (cricket-related or otherwise) check out our gallery here to see what else we've been up to: https://www.dwdesignandprint.co.uk/illustration

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