We've talked a lot about the importance of a mobile-freindly website over the past few months, and with good reason. It's essential you have a mobile-friendly website in this day and age, for your clients sake, for your search rankings sake and for YOUR sake.
However, mobile-friendly sites are just the tip of the iceberg when it comes to mobile marketing. Having your own app improves communication with your audience, improve user experience further than a mobile-friendly website can, and build brand loyalty.
Check out the infographic below to see how an App can take your mobile marketing to the next level.