Creative Formats is powered by our our client GI Solutions, a rapidly evolving marketing support services group which offers the best in database marketing, end to end loyalty programme services, personalised direct mail, secure transactional mail and email marketing. We work with GI on a regular basis and support them with design services for mailing packs, magazines, presentations and digital media.
They asked us to update their website Creative Formats, a site which showcases in animation a large number of direct mail formats to their existing and prospect client audience.
We were asked to refresh the visual look and feel of the site in keeping with the GI brand. We designed a cleaner, modern looking website with a focus on easy navigation. The new site is responsive, allowing easy transition to mobile and tablet.
Formats can be searched by style or industry related sectors making it easy for interested users to find what they are looking for. Each format is shown in animation with the format features and benefits explained. Users can create their own account to save their favourite formats into a lightbox style folder. They can also share individual formats or favourite folders with collegeaues via email or social media.
Our Digital team also created 3D animations for some of the newer formats, showing how they work. Check out our DW Digital Portfolio to see some more of our pre and post-production studio's work.
View the website here: