NHS advert is a real Showcase!

We have been working with the NHS Nottingham City & Nottinghamshire team for oral health and were delighted to be asked to design their advertising campaign to 'Find a local dentist'.  The advert is now showing in the Nottingham Showcase and Broadway cinema's for the next 12 months.

We were commissioned to create a 30 second animation encouraging children and parents to find and use their local NHS dentist.

The theme we devised was a tooth fairy visiting her local dentist. The approach we felt would both appeal to children and adults was in the form of a fun 3D animation.

The projects started with storyboards and concept creations for our two main characters in the advert. Here is a peak at a few of the early stage concepts for the tooth fairy.

fairy-concept-sketches

From approved sketches and storyboards, the next stage was modelling the characters and approving the style of backgrounds.

modelling-nhs-character

backgrounds

The backgrounds chosen are vibrant with a stylised approach.  These worked great in the final animation.

Livesize cut-outs for cinema foyers

Once completed we designed and produced a range of supporting literature. These included leaflets, shelf wobblers and lifesize characters to dispense the leaflets in the cinema foyers.

nhs-charcter-pos

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