Across the Twittersphere and beyond the word on everybody's lips has been 'Meerkat'. They're not talking about an insurance comparison mascot this time either. They're talking about the next big social media app.
Meerkat allows users to directly stream live video from their device in real time. People can tweet when they're streaming on meerkat, allowing their followers to quickly see what they're filming, as they're filming.
So what does this mean for businesses? There is undoubtedly a huge amount of potential in this new platform. Live streaming events and demonstrations on an easily accessible application could offer consumers the experience of being there 'in person'.
It's still not clear if Meerkat will be a long-term success or if it's just a gimmick. Often businesses try to get themselves on the newest social media platforms too hastily, without actually thinking of a marketing strategy.
Social Media is a key aspect of your business's marketing. We offer support in setting up profiles, campaigns and advice on how to make digital marketing put your business on the map to all our clients. Contact Us to see what we can do for you.