As having a responsive, easy to navigate website becomes ever more important, many businesses are haunted by bad design habits and old fashioned, outdated layouts.
Here are a few tips to keep your website from scaring clients away this Halloween.
• Use Strong Branding
It's important to have a strong, recognisable branding identity and portray a professional image.
• Clearly Show Your Objective
Make sure that it's clear what you do and what services or products you provide.
• Use Quality Copywriting
Communicate clearly and make your copy interesting for potential clients, as well as optimised for search engines. Remember that Google likes good quality content just as much as people do! Don't just stuff as many keywords in as possible as this can result in your website being penalised.
• Make Sure Navigation is Easy
Your website should be easy to navigate so information can be found easily and within 3 clicks. Keep your navigation consistent, so it's the same on each page, to avoid confusing your website's visitors. If your website uses a search function, ensure that it is working correctly.
• Pick Suitable Colours
Pick a colour palette that works to make your website attractive and easy on the eye. Your colour palette should represent your brand.
• Limit Different Typefaces
Stick to a maximum of 3 typefaces, to maintain a clear and consistent identity. San-serif fonts are easier to read for body text. You can use online type kits to add a unique style to your website.
• Use Quality Images
A picture can speak a thousand words, so it's important that you use good quality imagery. If you don't have access to photography but require high resolution professional images, opt for royalty free stock photos from services like Shutterstock or iStock.
• Utilise a Grid System
Use grids to provide a structured, balanced feel to your site. This will ensure a nicer looking site design and formatting.
• Cut Down Load Times
Ensure that your site loads quickly. Optimise your images for web by making sure that the file sizes aren't too big as this can have a big effect on loading times.
• Make it Responsive
As smart-phones and tablets are starting to become the most common method of accessing the internet over desktop or laptop computers, it's essential to make your website responsive for a better user viewing experience.